Signature Summer Activation · ZODIAC × Solero × Studio 19
Phygital Arena Live · Date TBC
MELT
down.
One night. One summer. Every inhibition, dissolved.
Camden is too hot. The streets are melting. ZODIAC opens its doors and everything — absolutely everything — falls apart beautifully. A Solero Summers activation built across two floors, three acts, three games, and one unforgettable moment when the leaderboard freezes and the crowd goes silent.
01
The Arena
Doors open and the game is already live. Every screen in the venue shows the leaderboard. Guests scan QR codes and play from their phones. Three phygital games — a lolly-catcher, a collab Tetris, a Studio 19 space invader. Top score takes a cocktail from the host. This is the warm-up. The night hasn't started.
02
The Melt
The performances arrive in waves. An opening act that embodies the concept physically — something in the costume is dissolving, dripping, falling apart in the most controlled, magnificent way possible. Then the headliner. Then the freeze: the leaderboard closes, the countdown lands on screen, and the top three are called to the stage.
03
The Drop
10:30pm. Both floors. The basement opens. The DJ takes the room from poolside panic to underground release — a set that moves from Ibiza heat to Camden dark. The ground floor becomes a proper bar. The night belongs to whoever made it to midnight.
The Night · Minute by Minute
The arc.
7:00
pm
Doors · The Arena Opens
Guests arrive to a venue already alive. The Meltdown game is running on every screen. The Solero Meltdown cocktail is poured — mango vodka, blood orange, prosecco, a coconut spritz, served tall with a real Solero on the rim. Each lolly on your glass is a physical token: collect three, claim a free drink. The leaderboard builds in real time. The first strangers are already competing.
Phygital Arena Live
Signature Cocktail
Both Bars Open
8:30
pm
The Drip · Opening Act
A solo performer. The costume IS the concept — rhinestones applied like they're running down the face, fabric chosen to catch the light as though wet, a silhouette that seems to lose its edges under heat. Lip sync or live vocal. The set moves: a 90s summer banger → something quietly devastating → the drop back into joy. The crowd isn't sure if they're watching art or a nightmare. Both. It's both.
Ground Floor Stage
Drag · Visual Art
~25 minutes
9:15
pm
The Rise · DJ Set One
The stage clears. A DJ takes the ground floor from warm to hot. Not the main set — this is the build. Something that feels like a rooftop party discovering it's actually a rave. The bar is at its busiest. The leaderboard is at its most contested.
Ground Floor
~45 minutes
10:00
pm
The Freeze · Phygital Reveal
The game closes. A countdown appears on every screen simultaneously. The MC — mic in hand, room at attention — reads out the leaderboard live. Third place first. The crowd builds. Second place. A longer pause. First place. The name appears on the screen. They're called up. The prize is presented — Solero branded, real, ridiculous, perfect. The room erupts. This is the phygital moment: the digital game just became a physical experience. The winner has a photograph they'll keep forever.
All Screens · Both Floors
Prize Ceremony
Studio 19 Moment
~15 minutes
10:20
pm
The Headliner · The Melt
The main event. 20 minutes. This is where the money goes and where the night is remembered. The brief is specific: the performer must have a reveal moment that embodies heat, dissolution, transformation. Costume that changes — ice sculpture elements, thermo-reactive fabric, a bodice that appears to melt under stage lighting. The performance is controlled chaos — camp, precise, devastating, and then suddenly, impossibly tender. The crowd is at capacity. Nobody is looking at their phone. Nobody is thinking about anything else. This is the moment ZODIAC was built for.
Ground Floor Stage
Full Capacity
~20 minutes · The One You'll Tell People About
10:45
pm
The Drop · Both Floors
The basement opens. The DJ takes both rooms. The ground floor becomes a proper bar — the performers circulate, the Solero cocktail keeps flowing, the energy is loose and golden. Downstairs the set moves from Ibiza-heat to underground Camden. It gets darker, harder, later. The night belongs to whoever made it to midnight. Last orders at 2am. The last track plays at 2:45.
Both Floors Open
Club Mode
Until Late
The Roster · MELTDOWN
The people on stage.
Booking Brief · MELTDOWN
Four roles.
One unforgettable night.
This is the brief. Each role is defined by what it does to the room — not what genre it is. Book against the brief, not the category.
Host · MC
The Room Holder
Owns the whole arc. Warms doors, runs the Phygital Reveal ceremony at 10pm — this is their Oscar moment, and they need to play it perfectly — bridges into the headliner. Sharp, warm, queer, unshakeable. Audience in the palm of their hand by 8pm.
Opening Act · Visual
The Drip
Drag or performance art. The costume is the concept — it appears to be dissolving, melting, running. Rhinestones like tears, fabric like liquid, silhouette that seems to lose its edges under heat gel. Three-song arc: euphoria → devastation → release. 25 minutes. The room doesn't know what it just watched.
Headliner · The Moment
TBA · Announcing
Must have a reveal. Something physically changes — ice sculpture costume elements, thermo-reactive fabric, a bodice that melts under stage lighting, a wig reveal into something impossible. 20 minutes. Full room. This is the photograph, the video, the thing people describe to people who weren't there.
DJ · Both Floors
TBA · Announcing
Two phases, one night. Phase one (9:15pm, ground floor): poolside heat — something that feels like a rooftop party discovering it's a rave. Phase two (10:45pm, both floors): basement dark — harder, later, underground Camden. Needs to hold a mixed queer crowd across both environments.
Brand Integration · Solero × ZODIAC
How Solero lives in the room.
The Physical Layer · Solero in the Venue
Not a logo on a banner.
A feeling in the room.
The Solero integration is experiential, not decorative. Every element earns its place by doing something to the night — not just sitting on a wall.
🍭
Lolly Token
Real Solero lollies at the door. Collect 3 across the night → claim a free cocktail at the bar. Physical gamification that mirrors the digital game.
🍹
The Meltdown
Signature cocktail: mango vodka · blood orange · prosecco · coconut spritz · a real Solero on the rim. Served tall. Instagrammable. The drink of the summer.
📱
QR Everywhere
Game QR codes on every table, at the bar, in the loos. Every surface is an arena entry. Everyone is playing. The leaderboard is always one scan away.
🖥
Live Leaderboard
The game leaderboard on every venue screen all night. Scores updating in real time. A reason to keep playing. The phygital heartbeat of the night.
📸
The Installation
A giant prop melting lolly — the centrepiece photo moment. Solero orange. Dripping. Irresistible. The Instagram moment that lives beyond the night.
🏆
Prize Pack
Top 3 leaderboard winners receive a Solero × ZODIAC branded prize pack. Merch. Cocktail tokens. Something physical that makes the digital victory real.
The Look · Lighting + Staging
Dress the room like
the heat broke.
The lighting brief has three states that move through the night. All gel choices, all colour temperatures, all fog and haze decisions serve one idea: this is what it looks like when everything is about to dissolve.
Arrival (7–8pm): Warm amber wash. Venue-wide. Everything glows orange like the last hour of a summer evening. The Solero orange gel sits across both bars. Fog low. The room feels like a mirage.
Performance (8:30–10:30pm): Theatrical. Ground floor stage in heat gels — deep orange into magenta into white. Spot on the performer only. The crowd in silhouette. The basement closed and dark, building pressure. During the Headliner: full rig, maximum spectacle, the reveal moment lit as though it's the only thing that exists.
The Drop (10:45pm+): Both floors shift. Ground floor: low amber, moving, warm and loose. Basement: purple and deep pink, harder edges, strobes in the later set. The Solero orange remains a thread — in the bar lighting, in the screens — but the night has gone somewhere darker and more honest.
Dress Code · "Dress like you're melting"
Colour Reference · #FF6B35 · #FFD166 · #FF3366
Mood · Ibiza heat → Camden dark
🔥
Dress Code · MELTDOWN
"Dress like you're melting."
Rhinestones that run. Fabric that pools. Looks that appear to be losing their structural integrity in the most magnificent way possible. Orange, yellow, dripping gold. Liquid silhouettes. If it looks like it would survive a heatwave, leave it at home. LGBTQIA+ space — everyone is welcome, all forms of melt are valid.
The Collaboration · Studio 19 × ZODIAC × Solero
Three entities.
One night.
Why This Works · The PR Angle
This is not a brand activation.
This is a commissioned summer event.
MELTDOWN is the story of what happens when a heritage ice cream brand, an LGBTQIA+ nightlife venue, and a contemporary art platform decide to build something together rather than stick a logo on something that already exists.
The phygital game is a commissioned work — three original games built specifically for this night, running live in the venue, projected on screens, played on phones, with real prizes. The Studio 19 artist collaboration gives the night a cultural register that sits above "brand party". The ZODIAC platform — Trans-founded, community-owned, Camden-rooted — gives Solero a genuine LGBTQIA+ presence, not a performative one.
The resulting press story writes itself: "The summer night where you could win a cocktail by catching a virtual lolly on your phone while watching a drag performer whose dress appeared to be melting in real time." Nobody forgets that. Nobody.
ZODIAC · Venue · Community · Platform
Solero · Brand · Product · Prize
Studio 19 · Art · Phygital · Cultural register
Farrah · Events lead · On the night